About Us

MeaningOfLife.com is a mission-based company dedicated to helping people define and fulfill what the Meaning of Life is to them.

We emphasize lasting happiness because the better we feel, the more meaning we experience in  life, and the more likely we are to succeed at whatever we set out to do -- including fulfilling our life’s chosen purpose. In addition, what we choose as the Meaning of Life is usually what makes us happiest.

The centerpiece of our 8-week coaching program and 3-hour workshop is Reverse Mindfulness for Lasting Happiness,, a contemporary adaptation of a simple, ancient yogic tradition (no stretching included)

. Its core is very simple: Instead of focusing solely on what we’re aware of, we learn to pay attention to what is aware within us.  We soon discover that pure awareness is the true source of lasting happiness, peace and fulfillment, stress-free success and spiritual awakening.

Everyone seeks happiness outside themselves in what they do.  Most forms of mindfulness, meditation, yoga and talk therapy pay attention to emotions,  images, memories, mantras, thoughts, parts of the body, etc. They are great practices, but they work gradually.

Look at the chaotic state of the world. We believe it could drastically improve if people would simply reverse their focus and pay attention to what’s paying attention –pure awareness. We've tried everything else. We can do better.

Our Advisory Board

Julie Lichty Balay, MS RD CSSD

As a wellness professional and educator with multiple certifications, four-time Ironman triathlete Julie Lichty Balay has spent 20 years helping and inspiring people to live healthier, more active lives. She is the owner of JLB Nutrition, where she provides individual and group nutrition counseling programs that integrate nutrition, education, behavior modification techniques and regular exercise. She helps many clients with eating disorders and morbid obesity. Julie is an Assistant Professor at Montclair State University, where she teaches several courses including Sports Nutrition. She is one of only 600 Board certified sports dietitians in America. She is a Registered Dietitian and holds an MS degree in Clinical Nutrition from New York University. Julie lives in New Jersey.

Dawn Jiosi

For 22 years, Dawn was a successful entrepreneur, running a communications company serving the music industry, with clients such as the Rolling Stones, U2 and Madonna. For eight years, Dawn owned a spa in Oldwick, New Jersey dedicated to creating mind, body and spirit wellness. At age 44, Dawn, a mother of two, tragically lost her husband. Today, she is the Founder and President of A New Dawn Enterprises, a multi-media company dedicated to helping people heal from the symptoms of loss, transition through the grief process in a more loving and effective way, and celebrate life. Dawn was featured in the bestselling book Saturday Night Widows, which chronicled discoveries about being transformed by adversity, new experiences, humor, and friendship. She appeared on CBS This Morning and Katie. Dawn lives in New Jersey.

Holly H. Baldwin

Holly is a retired public school counselor who spent 23 years dedicated to the welfare and advocacy of students in grades K-12. After the Columbine High School shootings and 9/11, Holly, a Colorado resident, served as Head of Crisis Management for secondary schools in Summit County Colorado. She founded several middle-school, theme-based counseling groups, such as divorce, friendship skills and anger management. She also wrote school-wide educational plans for developmentally disabled students. Holly is a devoted Buddhist and mentor of Buddhist counselors who is well-versed in mind-body practices across several spiritual traditions. She holds a BS degree in Education from Ohio University with a major in Social Psychology, and a master’s degree in Counseling from Western State Colorado University.

Our President, Executive Coach,
Happiness Teacher and
Creator of Reverse Mindfulness

Bruce Corwin

Bruce Corwin is a wellness expert, Harvard graduate, and former Goldman Sachs Vice President who acquired MeaningOfLife.com and remade it into a wellness site in 2017. He had previously worked in wellness as Communications Director and widely read blogger at SparkPeople.com, the world’s largest healthy living website at the time. Throughout his career, he  worked directly with and counseled many C-Suite executives and a Member of the US Congress.

Bruce began his 30-year in-depth exploration of numerous wellness approaches and traditions at age 23. He had been battling depression, anxiety and ADHD since the 7th grade. He would learn much later that he has a defective gene is linked to all those conditions. Fortunately, they’re treatable without knowing the root cause. Bruce was successfully treated and quickly recovered.  But feeling “normal” wasn’t enough. Alongside a demanding career and busy family life, he pursued the key to lasting happiness and fulfillment of his potential as a professional and a human being.

After three decades of research, Bruce developed Reverse Mindfulness. He closely derived it from an ancient yogic tradition (no stretching involved) and modernized it for a mainstream Western audience. It is an ultra-simple, remarkably rapid approach to feeling incredible and doing the impossible. Reverse Mindfulness is the core of MeaningOfLife.com’s executive coaching program and 3-hour workshop.

Bruce loves playing basketball (even at his age 🙂) and doing amateur stand-up comedy. He teaches serious, life-altering material in a lighthearted, down-to-earth way.  He loves his two amazing, original children beyond words. He lives in New Jersey, USA.