Combining Happiness and Success Program

The simplest, fastest approach to lasting happiness
and effortless success

  • Are you working really hard doing “all the right things” that are supposed to make you happy, but can’t escape worry and negative thoughts?
  • Are you stressed or overwhelmed by rushing to meet one responsibility after another instead of enjoying your life?
  • Did you ever joyously believe you had learned to make happiness "here to stay," but it had disappeared by the time you turned around?

If you just nodded a few times, you’re in good company—with billions of people.

I have good news that will save you some time:

To fix these problems, there's a simple solution.

You have a limitless, natural source of happiness within you – you’ve just overlooked it.

You’ve mistaken it for something ordinary. (I did, for much of my life.)

Whatever you pay attention to will determine how you feel.

If you focus on what you makes you angry, you'll stay angry, right?

If you pay enough attention in the right way to the source of happiness, which is always within you, you'll have lasting happiness.

Once you learn to do that, you can do anything.

You don't have to close your eyes to do it, or change anything you do in life.

It's simple, enjoyable and it doesn't take long to learn.

If you're skeptical, I get it.

But it's as far from a gimmick as you can get.

It has worked for millions of people for thousands of years.

It's relatively new to our culture, but it's growing fast.

Most of us were raised to believe that happiness from effort and achievement.

If that's what you think, ask yourself whether it's brought you happiness so far, and how much more effort it's going to take.

We can't just earn happiness.

You have to learn it as a skill, and discover it within you.

Lists of the 5, 10, or 15 “Keys to Happiness” are easy to find.

And they’ll keep you busy, but they won’t give you lasting happiness.

By that I mean fulfillment that doesn’t depend on events or circumstances.  

Inner peace that can’t be shaken by life’s toughest challenges.  

Freedom from fear of what might go wrong.

Don't get me wrong; achievement is essential, satisfying and important to happiness.

But the fastest way to lasting happiness is to experience your "essence" as a way of life.

That’s what I would love to help you do.

I created a system called, Reverse Mindfulness.

It's based on an ancient approach that I’ve simplified and adapted for 21st century society and business.

I've added a lot of visualization that makes it easy.

It took me 30 years to find and develop, but I was motivated.

I had a hunch that I wasn't supposed to spend so much of my time being stressed out, unfulfilled and trapped in negative thought patterns.

It turned out, I was right.

You’re here for a reason, too.

You’re here to shine by your own inner light.  

No matter what’s going on in your life, or how you feel about yourself, or what you fear might have passed you by, that light is shining as bright as ever.

You just need to open the blinds.

So if you’re ready to discover, live and work with the innate peace and happiness you’ve always had...

If you're ready to master control of your thoughts and emotions...

If you're ready to enjoy the effortless success that flows when you live in this way...

Then you don't have to wait any longer.

Hi, I'm Bruce Corwin...

Bruce Corwin
President and Executive and Happiness Coach,

I've been lucky to work with many incredibly successful people— as a VP at Goldman Sachs, a Communications Director for C-level executives at tech and wellness companies, and a Congressional speechwriter.

The leaders I worked with were more positive than most people.

But behind the scenes, they were subject to fear, frustration, stress, insecurity—just like everyone else.

In fact, CEOs have a higher-than-average rate of depression.

Early on, I learned about that the hard way.

In 1988, a year after graduating from Harvard, I experienced extreme depression along with anxiety and ADHD.

I would learn in 2016 that I have a common and easily treatable genetic condition that affects brain chemistry—in my case, mood and attention.

But at rock bottom at age 23, I felt hopeless. Life felt meaningless.

I thought very seriously about “calling it quits.” I even made a plan.

But imagining my mother getting the worst call a mom – and the last call a police officer wants to make – was even more intolerable than living that way.

I hung on and resolved to try anything that might help me recover and be happy.

Medication stabilized me initially, but it doesn't make you happy.

I explored spirituality, meditation, talk therapy, visualization, yoga, breathing exercises, hypnosis, you name it.

It was a fascinating journey that I loved.

I was lucky. Things went well. I felt better and better.

But happiness came and went.

I had a vague feeling that something, deep down, was still missing.

And I knew that almost everyone felt the same way.

It came down to two things:

1) Why can't we stay satisfied for very long—always expecting permanent happiness to come when just one more thing happens?

2) Why does fear stay in the back of our minds?

I found many answers for why we feel so much dissatisfaction and fear.

But I had almost given up on finding a solution until someone I barely knew asked me a strange question.

“You pay a lot of attention, right? But have you ever paid attention to who’s paying attention?”

I did a double-take. It seemed like a mind-bender. But when I got it, it was simple. It was about identity.

Say you meet someone at a party who wants to know “all about you.”

You’ll probably tell them about your job, whether you have a spouse, partner or kids, where you live, what your hobbies and interests are.

If they probe, you might tell them where you stand on religion, politics, gun control and climate change.

They’ll assess your appearance, notice your race or ethnic background, guess your age, and draw conclusions about your personality.

They put these factors together and form an image of “you.”

When you think of who you are, you also think of the voice in your head – your mind.

It’s the narrator of your life.  

The mind is amazing, but it’s also complex and unruly.

You have thought and emotional patterns.

Add it all up and you have a sense of “self”

So when I was asked, “Have you ever paid attention to who’s paying attention?” the answer seemed obvious:

It was the “self” I had known all along.

But then I tried “reversing my attention.”

I kept my eyes open and took my attention back into my head.

Yes, there seemed to be “someone” back there.

But it was nothing like my complex, unruly mind.

It was silent, clear, peaceful and open.

I tried it a few more times.

I spent some quality time back in the vague space where my attention lived.

“Well this is awfully pleasant,” I thought.

It was just a glimpse, but also an “ah ha” moment.

I recognized what most of us overlook our entire lives.

Awareness, which I just described, is not a function of our mind.

It’s not just something we “use” to perceive the world or observe the mind's thoughts and our emotions.

If we stop just using awareness and truly explore and experience it, it eventually reveals itself as more than just silent, clear, peaceful and open.

It’s the essence of who we are—the source of all peace and happiness.

I know. I’ve taken the journey, and it was short.

It seems unlikely that something that has seemed so ordinary is the source of everything we want.  

Awareness has gladly helped us look outward in search of happiness.

But if you’re lucky, in one way or another, awareness eventually taps you on the shoulder and says:

“I am here. I am happiness. I am within you.”

This is your tap on the shoulder.

This is your invitation.

I know from experience that there are all sorts of paths to pursuing happiness.

Many are healthy and enjoyable.

If you’re on one that you like, stick with it, but consider what I’m saying.

Almost all paths are gradual.

They almost all direct your attention to something other than the natural source of happiness.

I was walking down a path to lasting happiness when I found the approach I adapted into Looking the Other Way (actually, it found me).

I was already feeling really good most of the time.

With Looking the Other Way, I stopped walking and boarded a bullet train.

The lasting peace and happiness—and the life I live today—would have been unimaginable in my darkest hour after college.

I have two amazing, amusing teenagers who are perfect in their own unruly ways. 😊

I have my dream job of helping people change their lives.

I have a great family and friends.

I even do amateur stand-up comedy.

Some audiences like my stuff. My kids? Not so much.

But life is no joke. Everyone deserves to feel like I do.

That's why I put this program together.

Looking the Other Way is more practical and useful in business and life than any other wellness approach.

It doesn't just target a few specific issues that might be holding you back. For example:

A standard approach might be to do breathing exercises if you're stressed, get presentation training if you have stage fright, anger management if you have a temper, or couples therapy to save your marriage or relationship.

Don't get me wrong. That's all good.

But what if you could take away the root cause of stress, stage fright, anger and relationship conflict so the issues never come up?

What if you could change your entire operating system?

You don't even need to change it; just activate it.

It's already within you.

This approach is so simple to use. It's just very hard to find.

Fortunately, it just found you.

Imagine this day...
  • You feel happy and fulfilled - more than yesterday, less than tomorrow.
  • You’re ahead of schedule on an air-tight plan to exceed all previous career and compensation goals
  • You’re in command of your thoughts and emotions – not the other way around.
  • You’ve aced your pitch or presentation, you’re on top of the small stuff, and you’re heading home early to be with your kids.
  • You’re impressing your colleagues, inspiring your team and easily resolving conflict.
  • You’re not worrying about what might happen because you’re engaged with what is happening.
  • The cashier at a convenience store smiles at you, and you realize even the smallest gestures have meaning.

The Program:
Combining Happiness and Success

I am extremely confident that this coaching program is the simplest, fastest approach to lasting happiness and effortless success you'll ever find.

This coaching is loosely based on ancient teachings that have been working for thousands of years.

With my background as a communications executive, a student of wellness for 30 years, three years as a widely read wellness blogger, and three years at, I’ve adapted the approach for 21st century business and society.

The main emphasis is Looking the Other Way—giving attention to the awareness within you and learning about it—when you don't need your full attention on whatever you're doing.

It brings amazing results for how you feel 24/7.

It strips away the customs and rituals that delay results.

I've created original content—including many visualizations—so it works even faster and is more enjoyable.

There's no daily practice, like meditation or yoga. (I love both, but they aren't essential to lasting happiness.)

You don’t have to adopt new beliefs or discard beliefs you have now.

And as for power and effectiveness, nothing comes close.

The program also includes a simple method for mastering control of your thoughts and emotions, and changing your mindset in the moment from negative to positive.

You'll also get dozens of sentences or phrases (I call them reminders) to get you back on track when you’re feeling low or your mind goes astray.

This is not about sorting out your mind in talk therapy.

It's about fully experiencing the only thing that came your mind: Awareness -- the essence of who you are.

A 20-Second Glimpse Into The Program's Core:
Looking the Other Way

Pick an object across the room or out the window.

Look at it intensely for roughly ten seconds (don’t count). 

Now, consider this:

When you’re doing, thinking or feeling anything, there’s a “part” of you that knows and can silently observe what you’re experiencing. 

For example, say you’re so angry that you want to throw a shoe at your boss.  

Hopefully, that observing part of you rises and you think, “Ok, I know I’m angry. I have to keep my shoe on.” 

Now, for ten more seconds, fix your eyes on the object, but at the same time, pay full attention to the part of you that knows you’re looking.  

How did that feel?

Was it interesting? Maybe you felt a little bit of calm. Maybe comfort.

That's a tiny taste of the qualities of the part of you that's looking.

It's a part that can’t get stressed out, worried, frustrated, or doubt itself. It has no problems, “issues” or dislikes.

It’s peaceful, open and untouched by anything that has ever happened to you, or ever will.  

And when you explore and experience it, you’ll see that it’s not actually a “part” of you.

It's the essence of who you are.

Lasting peace and happiness, love, creativity and vast potential for success, are your innate qualities.

You know deep down that stress, worry, resentment, etc. aren’t your natural state.

They're fleeting, superficial states of mind that dissolve on contact with your essence.

When you turn your attention around and look for your true essence, you'll notice it can't be seen.

It can only be experienced. It's wonderful, and it gets better and better.

It’s so much simpler than trying to get to the bottom of your “issues” in talk therapy.

But when you learn how to bring the essence to the forefront of your life, you'll be surprised the power you hold to melt away your issues!

Here's how we get there...

1. Assess
Quantitative Assessment
We'll start with the end in mind. We'll assess your level of success in meeting professional and personal goals, your strengths and what you want to improve.
What do you want to do with your life and career?
Be ready to answer, “Are you sure you want to aim so low?”
What’s the Meaning of Life to you?
This program doesn’t get bogged in the small stuff 😊
Who are you?
Who and what do you perceive yourself to be? Be ready to hear, “Is that it? You're so much more than that.”
2. Plan
12-month plan
We’ll create 12-month plan of action and chart out a long-term vision for your career and personal goals. But get ready to revise and improvise as you feel better and better.
A weekly review of what’s going on in the office, including situations on which you would like strategic or tactical advice.
3. Learn
The Delicate Arts of Business Life
The basics of conflict resolution, navigating office politics and strategically communicating what you do.
Optional topics: Time management, prioritization and problem solving.
The Hidden Source of All Meaning

A Simple System for Mastering Control of Your Thoughts and Emotions

How to short-circuit stress, worry and self-doubt.

"Looking the Other Way" -- A Simple, Fast Approach for Discovering as the True Source of Lasting Happiness

Converting Lasting Happiness into Effortless Success

Take Action Today



After our 8 weeks together, you will feel happier and more optimistic
I cant promise you'll be jumping for joy every day in 8 weeks. But you'll have great momentum and a brighter future.
You will have knowledge and tools for amazingly fast results
You'll be equipped with essential tools for attaining lasting happiness and effortless success faster than with any other approach.
No single approach works for everyone. I have a Plans B, C, D and beyond. Regardless, we’ll get you a great result.
We'll laugh and have fun!
In my spare time, I do amateur stand-up comedy. This is a serious program. But it won't be dry and boring.
You'll get words to live by
I’ll give you dozens of sentences or phrases (I call them reminders) you can use to get back on track when you’re feeling low or your mind goes astray.
Ask Yourself This
  • If you feel more stress and negativity than happiness and enjoyment, is that ok?
  • Do you sense your daily state of mind is hindering greater career success?
  • Are you falling short of being the boss, colleague, spouse, partner or parent you know you can be?

Lasting happiness is already within you. It goes hand-in-hand with success.

Stop waiting for one day – it’ll turn into never!

My clients thrive because they know “there is much more to life” is not just a cliché. They don’t settle for less; they commit to success.

Take action today.

The only thing you need to do is decide. I’ll help you with the rest.

“Bruce doesn’t teach you to think positive as a temporary state of mind. He teaches you to feel positive - happy and fulfilled - as a way of life. Positive thinking comes naturally once you embrace what he's teaching and showing you. Bruce is also savvy and knows all the tricks of the trade in business, which was important, as I am a born skeptic. He helped me increase focus, productivity and a sense of purpose in my career, which led to more enjoyment in my life. There’s 30 years of wisdom, research and practice behind what he teaches, and believe me, you feel it."

Peter Colbert
Realtor, Compass
California Wine Country

“I worked with Bruce, sometimes around the clock, when he was the Communications Director at a leading technology firm. His skills in communication, conflict resolution, dealing with C-Suite executives and resourceful multi-tasking under intense pressure were something to see. He's a natural as an executive mentor. After he left and became President of, I saw a whole different side of him. He gave me a powerful framework for examining my life, and truly assessing what I want it to mean.

Lisa Aurichio
BSYA Associates, a communications company
Cranford, New Jersey

“I have struggled throughout my life with pervasive negative thoughts. Bruce gave me simple, effective tools that I use to transform my mood and feel better immediately. I’m not usually a consumer of “self help,” but I’d recommend working with Bruce to anyone. What he will teach you is truly transformational. It can improve how you feel, think and work every day.”

Laura Welch
Principal Strategist
LGW Enterprises, LLC
Advanced Systems and Engineering

“It is so easy to become derailed by our own negative thoughts and conditioned behavior in work and life, and very challenging to get back on track. Bruce gave me vital tools, techniques and advice that have given me greater tranquility, happiness and wellness.”

Michael L. Sinkin DDS
New York, NY